How Consumer Data and Activation Will Drive Future Profitability in Healthcare
Past Event
event date
October 14, 2021 12:00 pm ET

How Consumer Data and Activation Will Drive Future Profitability in Healthcare

With advanced data and analytics tools, today’s healthcare organizations can collect, interpret, and extrapolate consumer data points, to achieve better health outcomes, reduce costs, identify social needs, improve chronic disease management, and enhance patient activation and engagement. Our expert panel will share digital trends and best practices driving data success in today’s rapidly changing healthcare environment.


Brian Miller, MD

Chief Medical Informatics Office and Vice President of the Telehealth Institute, ProMedica

Dr. Miller leads the clinical informatics strategy and provides system-level leadership for data analytics and the transformational opportunities that technology and analytics can supply in health care. He received his medical degree from The Ohio State University College of Medicine and is a board-certified family care physician for more than 30 years.

Chris Delaney

Chief Executive Officer & Co-Founder, Insignia Health

Chris has been in the healthcare industry for the past 20 years, currently as founder and CEO of Insignia Health whose mission centers upon helping individuals become more active and engaged managers of their health and healthcare. For our worldwide clients, gains in consumer health activation, through the use of our proprietary measurement model and health activation programs, have consistently shown in published research to improve health outcomes and lower healthcare costs. Previously, he was Chief Marketing Officer, Definity Health. Each of these organizations disrupted traditional approaches in healthcare, and each introduced successful products and services centered on helping individuals become more successful managers of their health and healthcare. Prior to healthcare, Chris spent a decade in brand management with leading consumer food product companies — The Pillsbury Company, Health Valley Foods, and Dreyer’s/Edy’s Grand Ice Cream. Understanding consumer behavior in new ways anchored innovative, and in the context of the food industry, disruptive new products within the Pillsbury New Ventures group, and through joint Dreyer’s/Edy’s ventures with Starbucks, Godiva and M&M Mars.

Kiana Moore

Director, Market Strategy & Analytics, Alliance of Community Health Plans

Kiana is a healthcare leader, equity champion and data enthusiast. She is the Director of Market Strategy & Analytics at the Alliance of Community Health Plans, whose mission is to improve the health of the communities we serve and actively lead the transformation of health care to promote high-quality, affordable care and superior consumer experience. At ACHP, she is responsible for analyzing data and developing tools to advance the organization’s advocacy efforts, enhance member organizations’ market competitiveness, and improve health outcomes. Kiana specializes in leveraging data to inform decision-making, drive change and measure success. She has also advised the federal government’s launch of several high-profile health programs.

Todd Howard

Associate Vice President, Enterprise Data & Analytics, Humana

Todd has been in healthcare for 11 years in which he has worked to advance the use of data and innovative technologies like artificial intelligence to drive better health outcomes and create more personalized member experiences.  In his current role as an Associate Vice President in Humana’s Digital Health and Analytics department, Todd is advancing Humana’s analytical capabilities through the introduction of new technologies like natural language processing and creating force multipliers for our associates through the use of artificial intelligence on top of a modern cloud platform.

Prior to Humana Todd worked as a consultant for 5 years in both process and technology roles implementing large financial systems with government clients.

Colleen Murphy

Network & Strategy Officer, Health Plan of San Mateo

Colleen joined Health Plan of San Mateo in September 2017 as the Director of Provider Services and has served as the Network and Strategy Officer since September 2019. Colleen has been working in the health care sector since 2007 in strategic consulting and entrepreneurial roles.

Before joining HPSM, Colleen was a Director at the Health IT company Kyruus where she led account management and implementation management for the company’s West Coast market. In this role she worked with large health systems to improve referral management and network directories. Prior to this, Colleen was a consultant for McKinsey & Company (2012 to 2015) serving healthcare clients on a variety of topics. She consulted for the Wharton Small Business Development Center from 2010-2012, helping early stage health care startups develop business plans and secure funding, and briefly dabbled in launching her own startup. From 2007-2010, Colleen worked as an Analyst and Senior Analyst for The Advisory Board Company in Washington DC with a focus on Health IT. Prior to her career in health care, Colleen worked in public education in Chicago.

Colleen has published and co-published papers in several forums including authoring a case study in India’s Healthcare Industry – Innovation in Healthcare Delivery, Financing, and Manufacturing (Cambridge University Press, 2014). She received her bachelor’s degree from The University of Chicago and her M.B.A. in Healthcare Management from The Wharton School of Business.

Watch Event


Related Events

Leveraging SDOH Outreach to Increase Dual Eligible Penetration
Health Equity and SDOH: Leveraging Data and Measures