Activate Today’s Medicare Member: Effective Engagement Strategies
Past Event
event date
October 13, 2022 12:00 pm ET

Activate Today’s Medicare Member: Effective Engagement Strategies

Motivating Medicare members to take action to improve their health is a high priority for health plans. Empowering behavior change improves health outcomes among members, builds trust and loyalty, and expands earning potential for plans. Just because you’re communicating with your members doesn’t mean you’re connecting. But with the right engagement strategy, you can deeply engage and motivate members to take actions that matter. This panel will explore ways health plans can meet members where they are at the right time and with the right message. Topics include:

  • Establishing trust & building value with new members
  • Motivating behavior change with personalized communications
  • Creating healthy member experiences
  • Design high-impact activation & ongoing engagement strategies
  • Engaging high-risk members with medical adherence & chronic disease management resources





Monett Jackson

Medicare Broker Sales Manager, Blue Cross and Blue Shield of Kansas City

With more than 25 years in health insurance, Monett has experience in many roles including appeals and grievances, Legal, Commercial Sales, Precertification Department, and Agent Manager. At Blue KC, Monett and her team work hard every year to remain consistent in the market and bring forth competitive products to help the community.

Nathan Adams

CEO & President, Linkwell Health

Prior to joining Linkwell in 2016, Nathan was a Co-Founder and COO/CFO of DIVA Networks Inc., a technology company sitting at the center of communications between people, devices, and places. Through Linkwell’s partnerships with some of the most recognizable national and regional health plans and health services companies, Nathan understands the challenges facing healthcare organizations and the power of technology and world-class content to drive consumer engagement and health outcomes.

Bob Crawford

Vice President, Blue Cross Blue Shield of Michigan

Bob sets the company’s vision and strategies to create a more customer-centric organization and deliver a leading customer experience. His organization includes market insights and analytics, customer experience, digital experience, marketing strategy, member engagement and design thinking.

Bob has been with BCBSM for over nine years.  Before that, he worked in different leadership roles at Asurion, Sprint, Xerox and the U.S. Navy. He holds a bachelor’s degree in marketing from the University of North Carolina at Chapel Hill and a Master’s in Business Administration from Duke University.

Marketa Wills, MD

Chief Medical Officer, Johns Hopkins HealthCare

In her role at JHHC, Dr. Wills is in charge of optimizing clinical and quality outcomes while managing costs of care for more than 400,000 members. She oversees pharmacy, utilization management, care management and quality improvement departments, and other medical management and health services areas. In addition, Dr. Wills helps to set and enforce medical policies and standards for health care services provided to plan members and plays a role in JHHC’s growth strategy.

Before joining JHHC in 2020, she was the Senior Medical Director for WellCare Health Plans. She previously served as the Director of Physician Affairs at the Texas Medical Center campus of Memorial Hermann Hospital System and worked as a consultant at McKinsey & Company.

Marketa earned a medical degree from the University of Pennsylvania School of Medicine, followed by a residency in adult psychiatry at Harvard’s Massachusetts General Hospital. After her residency, she pursued an MBA from the Wharton School of Business.

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