Bob sets the company’s vision and strategies to create a more customer-centric organization and deliver a leading customer experience. His organization includes market insights and analytics, customer experience, digital experience, marketing strategy, member engagement and design thinking.
Bob has been with BCBSM for over nine years. Before that, he worked in different leadership roles at Asurion, Sprint, Xerox and the U.S. Navy. He holds a bachelor’s degree in marketing from the University of North Carolina at Chapel Hill and a Master’s in Business Administration from Duke University.