Behavior-Focused Care: Innovative Approaches to Healthcare Decision-Making
Past Event
event date
October 21, 2021 11:30 am ET

Behavior-Focused Care: Innovative Approaches to Healthcare Decision-Making

Although healthcare organizations have access to a lot of information about their members, they struggle to persuade them to follow health recommendations. By accurately pinpointing the underlying behaviors behind people’s health decisions, insurance plans can create personalized strategies to facilitate proactive interactions that improve health delivery and financial outcomes.
How can Health Plans convert their competency from population-based care to individualized-based care?

What are the best ways to empower consumers to manage their own health needs?

How can health plans best measure which members they should engage, and how can to best individualize their approach?

How can a data-driven approach be as successful in healthcare as it is for online companies such as Amazon, Facebook, and Google so successful?

How do you go about understanding the consumers’ needs at scale? How do we understand why people act in certain ways? How do we approach a better understanding of this?

How can you make the case for behavior-focused investments in individualized population health approaches?

How do executives evaluate these types of initiatives?



Alexandra Morehouse

Chief Marketing Officer, Banner Health

Alexandra is leading the development and rollout of an enterprise wide customer engagement platform, making Banner the first U.S. health system to build one. This “digital front door” connects all back-end data for a seamless patient experience and creates a sense that Banner knows their patients in all interactions. She led similar transformations for Kaiser Permanente (for the Affordable Care Act launch), the American Automobile Association, and Charles Schwab Corp. Morehouse also held senior leadership roles in customer experience at American Express. She earned a bachelor’s degree from Harvard University and a master’s degree in business administration from Harvard Business School.

Andrea Wallace

Manager, Product Development, Emergent Holdings

Entrepreneur, investor and musician, Andrea Wallace (best known as Dre) has a passion for innovation and product development.

A West Michigan native, Dre has spent the last 13 years strategizing innovative technology solutions for some of the largest companies in the country. She currently manages product development at Emergent Holdings, Inc. in a division called Business Lab which is responsible for bringing forth cutting-edge innovations for the health insurtech industry. The first of which was a platform called Smart Conductor.

She also received the 2019 Nolan Groce Business Leadership Award and the 2021 GRBJ 40 Under 40 award for her work in startup and entrepreneurial ecosystems.

Eve Gelb

Senior Vice President, Member & Community Health, SCAN Health Plan

Eve Gelb joined SCAN in 1997. She is responsible for all care management and care coordination for all of SCAN’s products including special needs plans, Medicare Advantage and SCAN’s community service organization, Independence at Home. These are the areas that deliver the SCAN Model of Care, caring for the whole person. Ms. Gelb has more than 20 years of health care experience, previously working at Texas Children’s Hospital in Houston where she built asthma education programs and primary care networks for low-income children. Ms. Gelb earned her Master of Public Health degree from Tulane University and has a Bachelor of Arts degree from the University of California, Los Angeles.

Shai Levi

Co-Founder & COO, Medorion Technologies

Shai brings 15 years of experience as a business analyst and technology expert to Medorion and has dedicated ten years to developing population health programs. Shai defines Medorion’s company-wide goals with a forward-thinking approach to every product feature and establishes cross-department expansion activities. He earned a Bachelor’s degree (BSc) in industrial engineering and management from the Technion, Israel Institute of Technology, in Haifa, Israel.

William (Tripp) Jennings MD, FACEP

Vice President, Clinical Innovation Officer, BlueCross BlueShield of South Carolina

Dr. Jennings is the Clinical Innovation Officer, VP for BlueCross BlueShield of South Carolina. He is a Board-Certified Emergency Medicine physician and Fellow of the American College of Emergency Physicians. He previously served as the Chief Value Officer for Palmetto Health Hospital System and Medical Director for the South Carolina Department of Health and Human Services.  He has served as the President of the South Carolina College of Emergency Physicians.  Areas of focus have included Technology platforms, Value-Based Healthcare, Emergency Medicine, Population Health, Telehealth, Business Intelligence, Clinical Utilization, and Informatics.

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