Alexandra is leading the development and rollout of an enterprise wide customer engagement platform, making Banner the first U.S. health system to build one. This “digital front door” connects all back-end data for a seamless patient experience and creates a sense that Banner knows their patients in all interactions. She led similar transformations for Kaiser Permanente (for the Affordable Care Act launch), the American Automobile Association, and Charles Schwab Corp. Morehouse also held senior leadership roles in customer experience at American Express. She earned a bachelor’s degree from Harvard University and a master’s degree in business administration from Harvard Business School.