How One Hotel & Resort Company Saved $460M in Healthcare Costs

Harris Rosen is Florida’s largest independent hotelier. Founded in 1974, Rosen Hotels & Resorts currently features a collection of nine Central Florida hotels providing 6,694 guestrooms—approximately six percent of the Central Florida inventory. The award-winning collection includes six leisure hotels—the 728-room Rosen Inn International, 1020-room Rosen Inn at Pointe Orlando, 315-room Rosen Inn (closest to Universal Orlando Resort®), 640-room Clarion Inn Lake Buena Vista, 134-room Midpointe Hotel and the 224 Clarion Inn and Suites at International Drive. Three luxury convention properties — the 800-room Rosen Plaza, 1334-room Rosen Centre and 1501-room Rosen Shingle Creek—combined feature 700,000 sq. ft. of versatile meeting and event space.

Rosen Hotels & Resorts owns several subsidiaries that create synergy and maximize operational efficiencies. Millennium Technology Group, founded in 1997 as an internal solution for Rosen Hotels & Resorts, is a leading provider of quality IT products and telecommunications services for the hospitality industry.

ProvInsure, Rosen’s insurance agency and risk management consulting company, was founded in 1995. Rosen Hotels & Resorts has been nationally recognized for its innovative, trend-setting associate wellness and preventative care programs as well as low-cost insurance and on-site, full-service medical facilities, all in the spirit of the Rosen Medical Center, A Place for Healing and Wellness. ProvInsure assists companies in arranging self-insured healthcare programs and primary care medical centers similar to Rosen Hotels’ nationally recognized in-house programs in addition to providing a litany of insurance-related products.

Rosen began his career at the Waldorf Astoria in New York City as a convention salesman. He continued with the Hilton Hotels Corporation occupying various management positions in some of the larger Hilton properties. He worked as the Director of Food and Beverage Operations at the Pittsburgh Hilton, the Assistant General Manager at the Buffalo Statler/Hilton, New Yorker Hotel and the Dallas Hilton and as the General Manager at the Cape Kennedy Hilton in Florida.

Rosen then joined the Post Company of Dallas as Director of Hotel Operations where he was involved in the development and management of one of its finest resort properties in Acapulco, Mexico. He left the Post Company after several years to join the Disney Company in California in 1968 as Director of Hotel Planning for Walt Disney World in Orlando. During his tenure, he was intimately involved in overseeing the design and development of the Contemporary Resort Hotel, the Polynesian Village Hotel, and the Fort Wilderness campground as part of the team that opened Walt Disney World in 1971.

Rosen received a Bachelor of Science in 1961 from the School of Hotel Administration at Cornell University. He served for three years in the United States Army as an officer in Germany and South Korea. Afterward, he completed the Advanced Management course at the University of Virginia’s graduate school of business on a Hilton Corporate Scholarship.

Rosen’s enthusiasm for health and wellness is well-known and well-respected by his associates. An avid fitness buff and master swimmer, Rosen inspires a healthy approach to diet and exercise. He and his culinary team created Rosen’s Perfect Pizza™, a whole-wheat honey crust containing no trans fats, that is sold at seven of his hotels.

Kenneth has served Rosen Hotels and Resorts since 1998 in a variety of roles. With his bachelor’s degree in nursing from the University of Central Florida, Kenneth began as a triage nurse in the Rosen Medical Center not only providing patient care, but also organizing medical staff training and managing emergent medical needs. Within two years, Kenneth was promoted to Medical Staff Manager supervising the Center’s medical assistants and licensed practical nurses, leading and coordinating medical staff internal educational programs, managing patient education and handling departmental reports.

In 2004, Kenneth was promoted to Medical Center Administrator. In this role, he oversees all daily operational aspects of the medical center, including staff management, strategic planning, provider relations, public relations, budget development and analysis, and pharmaceutical and other external contract negotiations. In May of 2005, Kenneth completed a Master’s degree in Health Services Administration from the University of Central Florida. In 2008, Kenneth was promoted to Director of Health Services responsible for various programs for the over 5700 covered lives of Rosen Hotels and Resorts. Responsibilities include strategic planning, contracting, budgeting, community relations, quality assurance, program development, reporting, compliance programs, presentations, government relations, recruitment, claims reviews, utilization review and other responsibilities.

In 2012, Kenneth was a vital team member for the planning, design and implementation of the new 12,000 sq. ft. Rosen Medical Center, A Place for Healing and Wellness. Kenneth brought into the new facility a full fitness center, physical therapy, digital x-ray, dexascan, ultrasound, sleep studies, and a chiropractor.

Kenneth has worked diligently to contribute to efforts to cut healthcare costs for the medical center to ensure that recipients of the facility’s services receive the highest quality healthcare at the most affordable price. Kenneth is part of the team that has helped provide approximately 90% of pharmaceuticals to the associates with a $0 co-pay.

Kenneth has further served Rosen Hotels and Resorts, Inc. since 1998 as coordinator for the medical team that helps organize the annual Rosen Hotels Health and Benefits Fair. He is a graduate of Rosen Hotels and Resorts Management Training Program and the Certified Leader Program. He is a member of the American College of Healthcare Executives, the Professional Association of Healthcare Management, Medical Group Management Association (MGMA), Vice President of Dream Big (not for profit foundation) and an adjunct professor at the University of Central Florida teaching graduate-level health care administration since 2012.

Throughout his career, Kenneth received Employee of the Month and Service Advisory Coach of the Month from Rosen Hotels & Resorts five times. In 2009, Kenneth was honored by Rosen Hotels & Resorts as Manager of the Year. In 2011, Kenneth was honored by the Orlando Business Journal as an Outstanding Health Administrator. In 2012, Kenneth was honored to receive the College of Health and Public Affairs Outstanding Alumni Award from the University of Central Florida.

Ashley Bacot proudly serves as ProvInsure’s president. Ashley’s ability to develop innovative insurance solutions has earned the trust of the company’s plethora of long-term customers, as well as earns the immediate respect of new clients as they become familiar with the company’s highly effective insurance programs.

Ashley has played an integral role in helping Rosen Hotels & Resorts develop a cutting edge self-insured healthcare model to include an on-site primary care facility. This program has reduced the company’s healthcare costs to a mere fraction of its competitors while at the same time provides benefits that are far superior. Ashley has been instrumental in attracting national attention to this model with visits from the Chairman of the Congressional Subcommittee on Health, Katie Couric at CBS News, Fox and Friends, and CNN to mention a few. This very model has saved Rosen Hotels & Resorts $315 million since its inception and it could reduce the nation’s healthcare cost by $1 trillion annually.

Ashley is actively involved in the Central Florida community as a volunteer for Canine Companions for Independence, Runway to Hope and others. Ashley has a BS in Risk Management and Insurance from Florida State University. FSU is one of the leading universities in the curriculum of Risk Management and Insurance.