Unique Approaches to Building Trust with Dual Eligible Members
Past Event
event date
April 13, 2023 12:00 pm ET

Unique Approaches to Building Trust with Dual Eligible Members

There are 12.5 million people who are jointly enrolled in Medicare and Medicaid. Hear our expert panel discuss novel and streamlined tactics to engage their dual eligible members.

Discussion topics include:

  • Building a foundation of trust through a community approach
  • Engaging hard-to-reach or historically unreachable members
  • Addressing health-related social needs to improve clinical outcomes

Panelists Include:

  • Catherine Mitchell, Chief Strategy Officer, Optum at Home
  • Melissa Kjolsing, Head of Engagement Strategy, Reema Health
  • Christopher McDade, Vice President, Integrated Medicare Health Plans and Revenue Management, AmeriHealth Caritas
  • Leanna Moran, Managing Director of the Duals Market, Blue Cross Blue Shield of Rhode Island


Melissa Kjolsing

Head of Engagement Strategy, Reema Health

Melissa Kjolsing serves as the Head of Engagement Strategy at Reema Health, a health tech
company transforming how people navigate the gaps between health care and
social care through technology and Guides from the communities they serve. She’s
responsible for sales, overseeing implementation in new markets and account
management across the US.

Prior to joining Reema, Melissa was the Chief Commercial Officer at Cludo, a B2B
SaaS company in site search. She led a global team focused on three primary
markets: US, Denmark and England. In addition to managing Cludo’s sales and
marketing teams, she was point for US operations.

Before joining Cludo, Melissa co-founded and led a behavioral health technology
company for nearly four years called Recovree, a mobile solution to connect and
engage individuals with drug and alcohol addiction. Notable customers of the
company included Hazelden Betty Ford Foundation and Schwan’s Food Company.
She’s had the great pleasure of building and leading numerous programs dedicated
to advancing Minnesota’s startup ecosystem, with a special emphasis on
underfunded and underrepresented entrepreneurs, including Lunar Inc., Grow
North, WE*, Twin Cities Startup Week and Forge North.

Melissa led the MN Cup for five years, the largest statewide startup competition in
the country and is responsible for scaling the University of Minnesota program and
positioning it as one of the pillars in Minnesota’s startup ecosystem. She has been
recognized for this work as a Minneapolis / St. Paul Business Journal 40 Under 40
recipient, 100 People to Know by Twin Cities Business Magazine and Power 50 by
Minnesota Business.

Melissa has a bachelor’s degree in Mass Communications from Minnesota State
University, Mankato, an MBA from the Carlson School of Management, University of
Minnesota and Executive Education from Harvard Business School through their
Young American Leaders Program focused on the competitiveness of states, cities
and communities. She serves on the board of directors for Lunar Inc. and Anatomic

Catherine Mitchell

Chief Strategy Officer, Optum at Home

Catherine Mitchell leads Strategy and Operations for OptumAtHome, a national provider group focused on full-risk population health solutions leveraging in-home care delivered by multi-disciplinary teams. Catherine comes with extensive executive experience in strategy, health plan and care delivery operations, government relations, and clinical integration with commercial and Medicaid/DSNP/Medicare programs in non-for-profit and for-profit organizations to include Kelsey-Seybold Clinic, Amerigroup/Anthem, Community Health Choice, and Prospero-Health.

Catherine currently services as Board Chair for the San Jose Clinic, an indigent care clinic in Houston, TX.

Catherine holds an M.S. in Organization Leadership from the University of South Dakota and an B.B.A. in Marketing from Sam Houston State University.

Christopher McDade, MBA

VP, Medicare Integrated Health Plans and Revenue Management, AmeriHealth Caritas

He is responsible for oversight of multistate Medicare and Medicaid plans for dual-eligible beneficiaries, overseeing all aspects of plan operations, quality, financial performance, and growth. In this position he guided his plans to a first-time 4.5-star rating by implementing provider-centric strategies and an improved focus on the customer experience. He also helped to increase plan risk-adjusted revenue by over $100 million through increased risk-score accuracy, while achieving a 100% risk-adjustment data compliance score.

Before joining AmeriHealth Caritas, McDade served as Director, Consumer and Service Channel Business Insights for UnitedHealthcare in Minneapolis. Prior to that he served as Director, Government Markets Analytics and Performance Optimization for Independence Blue Cross in Philadelphia.

McDade earned his Master of Business Administration from La Salle University in Philadelphia and his Bachelor of Science in business administration from Bloomsburg University of Pennsylvania. He also holds a certification in strategic decision making from Yale Executive Education. He is an experienced speaker with prior engagements at the Blue Cross Blue Shield Association, AHIP, and World Health Care Congress Medicare Advantage conferences.

Leanna Moran

Managing Director of the Duals Market, Blue Cross Blue Shield of Rhode Island

Leanna Moran leads the dual-eligibles market for Blue Cross & Blue Shield of Rhode Island, with responsibility for their newest product, a Duals Special Needs Plan. She has 20 years of experience in healthcare and health insurance, all focused on the care of older adults and disabled Medicare beneficiaries.  Leanna has held management roles in sales, operations, marketing, and oversight of a health center.  Prior to joining Blue Cross in June of 2021 she spent 10 years at Fallon Health, a Massachusetts health plan. She has a Masters in Social Work from Boston College, and a bachelors degree from Brandeis University.

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